True enough, real Czech Budweiser is a beautiful beer. (Like all Czech lager I have ever come across). And we can buy it in English supermarkets now ("Budweiser Budvas"), and it even very occasionally turns up on draught in some pubs here.

But the sponsorship deal which gives rise to the laughable claim that the company responsible produces "the beer of the World Cup" is with the American company that makes that stuff that has made so many people believe that lager is a term for pricy dishwater, and that all American Beer is terrible.   Neither of which is the case.