100+ years ago there was a guy advocating the more efficient use of coal, thinking that it would help with pollution, etc. Unfortunately, being dysnomic at times, I can't remember his name, but am sure someone here will know.

The effect of his work was that he noticed that although coal usage became more efficient, in fact, MORE coal was used as a result (it now being a cheaper to use) thus pollution increased.

This IS what human behaviour is...


Excuse me, I've got Chicken Little on the other phone...