What the M&C makes sense it's up to you to decide just what is best for you.
The Money as stated is to go to supporting the Moor and Coast Festival should you camp and the Whitby College. Should you go down the Whitby Folk Week Season ticket rout then it will go to support the Whitby Folk Week and in the past another local school (probably true again this year).

Three things are certain one you will have a great time in Whitby secondly all rooms; B&B, cottages, flats and commercial campsites will be full already. Most people book them this year for next. And finally any one running any of the above is going to have to put up with a certain amount of complaining and winging. No matter how much time effort they put in.