The term world music is, quite simply, idiotic.

It is just the latest racist substitute for what used to be called 'race music' by the music industry.

Because whites are the people who invariably make up these 'marketing terms' it is ridiculous to say that racism isn't part of the equation.

And while 'world music' is a term used by a few in the US--mostly by corporate chain stores--it isn't one most people would recognize as anything but what it is--a term for music by musicians of color who aren't American or British.

Sad and pathetic to see how little distance the British music industry (which would include said daft magazine & all inventors of this racist 'marketing term') has travelled since the days of 'race music'.