...from Hubs' blue clicky article above:

"Even the broadest classifications of voter types do not find a majority supporting any single one. Political scientist par excellence, Aaron Wildavsky, identified four very broad political types: so called individualists, deferentials, egalitarians and fatalists. Based upon the Time Warner data, the first (which corresponds to economic conservatives) represented 34 percent of the population, the second (social conservatives) equaled 22 percent, egalitarians (liberals) were 27 percent and fatalists 17 percent. On the basis of this division, Wildavsky concluded that all politics must be coalition politics, with no single one able to mold a reliable majority."