We may not always get it right but, at my own club in Walthamstow, I usually (always!) try to notice any newcomers and find time to chat to them during the evening.

Apart from the fact that we should have a natural desire to make strangers welcome to our music and hope that they return, it's a good chance to

a. find out how they discovered the club, check that your hitting the right targets (if any) with your publicity

b. discover new singers, musicians, general helpers etc who can add to the club

c. possibly discover new artists that they may like that you never thought of booking

etc etc

Can't understand a club that wouldn't do that.

Of course I said we may not always get it right so if you turned up on a particular night and felt we hadn't greeted you properly well I guess that the "other" Kevin Sheils was on that evening!