The Mudcat Café TM
Thread #89825   Message #1798321
Posted By: DebC
31-Jul-06 - 08:59 PM
Thread Name: Mystic Seaport Sea Music Festival 2006
Subject: RE: Mystic Seaport Sea Music Festival 2006
Marketing, marketing, marketing. I am quite sure that the Seaport has a marketing department. It should be used.

Ads in Sing Out!, Dirty Linen, Old Time Herald, (any others I am missing?), partnering with Folk Alliance and NERFA, not to mention ads or articles in mainstream newspapers like the Boston Globe, Hartford Courant, NY Times, Providence Journal and others.

Radio spots on Folk Music radio all over the Northeast and New York, New Jersey, Pennsylvania. I know festival promoters who give free tickets to DJs to give away to their listeners. I am sure Ron O. could speak to that.

I was on a three week tour throughout Florida, the Carolinas, and New Jersey and talked up the festival. There were many folks who had never heard of this festival but were excited enough to want to know more.

I would be happy to participate in a week-long event at Mystic. I think that could be exciting. BUT...

Marketing, marketing, marketing.

Is almost as important as location, location, location.

Deb (who always has a blast at Mystic) Cowan