Internet is one full of synonyms
own
pwn
0wn
pwnsauce
pwnd
pwndxorz
not to mention it can be added as a suffix to many words, e.g.
Al Cap0WNED
Watermel0WNED
Similarly, look at "LOL" and "ROFL
lol
lollers
lollerskates
lollercaust
lolz
rofl
roffle
rofflecopter
David Rofflehoff