The Mudcat Café TM
Thread #25946   Message #1823117
Posted By: Richard Bridge
30-Aug-06 - 08:04 PM
Thread Name: BS: Candidates for WORST ad slogan/jingle
Subject: RE: BS: Candidates for WORST ad slogan/jingle
In the UK there was a well known cream cleanser called "Jif".

The obvious implication was that it cleaned in a jif or jiffy - that is to say in a short period of time.

It has been re-named "Cif" (pronounced "sif").

"Sif", more properly spelt "Siph" or "Syph", is the colloquial diminutive for syphilis.

What genius names a cleaning product after a sexually transmitted disease?