I don't think camping is roughing it at all, however it IS more about being self-sufficient.

Admittedly I generally use a caravan at festivals although it's not a huge ground-coverer, a Ford Fiesta towing a 2 berth 11'6" van, so I generally don't have the problems (at festivals) that tent users have.

Maintaining personal cleanliness is not difficult in a tent if showers are available or not. I backback quite a lot (wild camping in Scotland) and always manage a top-to-toe wash down before I hit the sack. It's not difficult, it just takes a bit of thought.

Keeping clean isn't rocket science. Showers are wonderful things but they certainly aren't absolutely necessary. What are absolutely necessary on a highly populated campsite are decent bogs, a decent water supply, an adequate waste water disposal system and somewhere to dump your rubbish.

Just my opinion.

John