A letter taken at random from one of the many that the BBC received on the problem of binge drinking,

"Part of the problem of binge drinking is down to this country`s horrible culture. We see "getting drunk" and the subsequent vandalism and violence as amusingly funny, but in reality it is quite a serious problem.
Until people are made to realise that drinking isn`t as cool it is made out to be, I don`t believe anything can be done about it. Andy Leeds UK.

The important part of this letter is the reference to drinking being "amusingly funny", a glance through this Thread will confirm Andy`s point.