Copy & paste Bill's blue line to Notepad or somewhere and keep it. Then you can copy & paste it to any message you want to post, at which time you should do the following:

Replace "the URL you want folks to see" with the URL you want folks to see, and "the name you want to give the link" with the name you want to give the link.

Check the "Preview" box and you'll be able to test it before submitting.