Well, Mr Fox, I've enjoyed pints of Dog's Bollocks, and other 'rudely-named' ales myself. I just think the names probably appeal to a limited market of 'hardcore' ale drinkers (like me and presumably you), and they may be alienating a lot of other people who might be otherwise interested in trying them. It just seems sometimes that the brewers of some ales are deliberately trying to stop people drinking their ales, which seems odd.

To me the name doesn't matter if the ale tastes good. What's wrong with names like Bitter, Best Bitter, Mild, etc.? It just seems brewers are desperate to think or more and more daft names these days. I think I'm probably just being a Grumpy Old Man though! :-)