Yeah, I know this is only a small step, but at least it's in the right direction. This program does also have an element of education for the parents, but not all parents can make it to these sessions because of work commitments. I personally think this decrease of knowledge and increase of obesity seems to relate directly to the demise of the 'stay at home Mum'.
The Australian government won't deny free(ish) access to medical assistance (our public health system is pretty good) and that's where in a few years we are going to run into huge problems. (no pun intended) Spend a bit of money now on education and hopefully save loads of money in the future on trying to combat diabetes, etc.