Here's the best I can do to recall the Pedigree ad that's made me cry every single time I've seen it. It was just on, again, and it ought to be a song. It's a short one, about 15 seconds, but it doesn't seem to go by fast.


All the camera shots are beautifully-shot closeups of expressive dogs' faces, one at a time, as they look up from their pens at a shelter with those intelligent, hopeful, wise eyes. Mutts, with that dignity so many of them have.

During the series of shots, the voiceover [a man speaking the dogs' thoughts]:

I know how to sit...., lie down...., and roll over.... .
I don't know what I'm doing here....
But I know that I am a Good Dog...,
And I just want to go home.

And then the Pedigree logo comes up and there's a brief reminder that with every purchase, they make a donation to support dog shelters.

That really ought to be a song.

~Susan