Tom, the 'tradition' I can deal with, I've already defined it and, unusually, most peeps agreed with me. But of those words which need urgent expunging from vocabulary, top priority goes to 'f*lk' and 'club'.

Put the two together and its the most disastrous no-no turnoff in the biz. Call the venue what you like except a 'f*lk cl*b'. They've had their day, their purpose has long since been served, they're bad old news. Get a decent venue. Run it professionally. Put on good music. Just don't tell your punters it's 'f*lk' till after they've realised they like it.