The Mudcat Café TM
Thread #52618 Message #1974691
Posted By: Scrump
21-Feb-07 - 06:37 AM
Thread Name: Jingles you remember.
Subject: RE: Jingles you remember.
GUEST,Jacqued - "Tasty, tasty, very very tasty" was used for Kelloggs
Bran Flakes back in the 1970s.
I notice it was recently revived (which seems unusual for a jingle), as I heard it on TV not long ago. Not 100% sure it was the same product though - anyone know?
Not sure if anyone else has said this above (no time to check in detail), but in the 1960s and 70s advertisers used to commission proper jingles as we've found examples of above. These days they mostly just seem to use an existing pop song (sometimes pretty obscure, sometimes not) and use that instead.
I sometimes find myself listening to the pop song (which may be something obscure from the 1960s that I remember) and totally missing what the ad is for. I wonder how many others get distracted from the advertiser's message in this way, and whether it's counterproductive?
Is the day of the advertising jingle dead then? Discuss.