So, I just read the advice on getting a gig (well half of it) on http://www.folkwise.org/ and I must say, it's very good. As a matter of fact I'm getting the exterminators in to see if FolkWise has got my office bugged.
Their step by step description of how to conduct yourself on the telephone and follow up is excellent. The brochure story is hilarious to me because I've been using a similar technique but I've never had any sales training. I do know this though. Microsoft Works has a nice little Brochure template and if you gave somebody a glossy brochure which you've made at home, they have no idea whether it came from a batch of five or five thousand.