I'm aware that this accident has received a lot of publicity, but based on the average, I'm assuming that approximately ten people would have been killed on the roads on the same day. They obviously weren't afforded the same publicity on the basis that we seem to accept road traffic deaths (along with all the other problems that road traffic inflicts upon us) as part of everyday life. I suppose that for the media, daily deaths on the road do not make exciting headlines whereas the odd train or aeroplane crash does.