"Wulf" is Eldritch Anglo-Saxon for "aubergine" and "Beo-" is a prefix which means "brave, courageous, foolish." You will find this information on the website of the Idaho Legion in the "Surprising Unbelievable Stuff You Just Won't Believe But That We Think Is Probably True" section. (While there you can also find a list of the beers and liquors served at the Hovel. It's in PDF so you'll have to download it, but be aware that on a OCD-12 line it take hours, so if you don't have at least that speed don't try it. If you;'re on dial-up don't even think about it.)