Principle difference between Imus and Borat? You have to pay money for Borat. The supposition is that if you buy a movie ticket, rent a DVD, or pay for a subscription to a premium cable service, you are doing so with the knowledge that you may be exposed to things that you won't see or hear in over-the-air broadcasts. The fact that you are "paying admission" implies that you don't entirely disapprove or you wouldn't be paying to expose yourself to the content.