Personally, I think it should be set up so people have to opt-in, not opt-out.

To our readers: Bible delivery will be optional
Star-Telegram
As many of you may know, a Christian group called the International Bible Society has contracted with the Star-Telegram to deliver a copy of the New Testament with an edition of the paper to all subscribers in December. Because some readers have let us know they do not want it, the Star-Telegram will provide the opportunity to opt out.

The International Bible Society, founded in 1809 in New York City, translates and distributes Christian Scripture. It publishes the New International Version of the Bible and has contracted with several other newspapers around the country to deliver it. The book will arrive in a pocket on the plastic newspaper bag.

But subscribers will be able to request delivery of the paper without the Bible. We'll publicize a special e-mail address and phone number to call in December when the delivery date is confirmed.