OK, maybe not too much. They remind me of so many 'bubblegum' groups that have made it big with subsets of people in the purchasing audience: The Backstreet Boys, The Monkees, The Spice Girls, The Beatles, etc. It's a marketing ploy and it seems to work. Get good-looking people and have them sing songs and folks will go see them, swoon and generally purchase lots of stuff that's outrageously expensive (remember Power Rangers, Teletubbies, Tickle Me Elmo, etc?). It ain't new and it ain't the last.