Mike--

Since you, correctly, see the importance of image, why do you not also believe in the effectiveness of propaganda? If you have a frightened population looking for villains and scapegoats, all you have to do is tell them who to hate and fear.   At this--though nothing else-- the Bush "team" has proven its mastery. In 2004 as well as the runup to the Iraq invasion.

"Here in-- (your town, USA)-- a dirty bomb could be exploded" (strong implication--unless you vote against Kerry).

And homosexuals will marry--which will of course threaten YOUR marriage.

Don't you remember those wonderful days?