Spaw, I'm with you on the Geico ads. The deadpan blonde guy was pure Christopher Guest, the Loren Wallace ("I'm not sayin' I wouldn't go fishin' with the man, but if he comes near me, I'm puttin' him in the wall") ads are genius, the caveman ads are funny (I think there's a TV show coming out) but my disbelief isn't sufficiently suspended. If there were cavemen, they'd live in caves, and where are the cave women?! Of course there's the one where the guy's having an argument with his therapist when his mom calls.