yup, wrong messages galore..

FL won't stand a chance of doing anything without a catchy approach. Game sounds like a good strategy..I was thinking along the lines of pleasant/fun--getting people involved before they realized they were involved. A competitive out-to-win type game might not work so well since there's a rampant tendency to knock down anybody who might be standing in the way already.
It's a serious issue full of confrontation..Play sounds like a sensible way to keep on track and avoid drastic break-downs.

I sort of think the deadly part of both church and school is mostly Power junk and screwy priorities/boundaries. I agree that if they're not going to teach responsibility and relationship stuff (basic getting along..not dating and such) the topic of sex should be left alone.
FLs campaign should avoid discussions of sex and jesus in equal measure.