The 'folk business' has moved house to the 'service industry', and marketing is very important.

I see what the Captain says as the ideal, surely.
But there are those that are achieving it.

I'm not talking necessarily about England, here; nor Scandinavia, neither for that matter.

It's a frame of mind by the venue owner and those around him/her about providing that service. Geography has nothing to do with it.
If you present it properly, and nurture it, then your chances of building up a decent venue increase.

The tweed coat brigade have long left the building.

B.