Carlsberg and Tuborg fund quite a lot of free, live music in Denmark, especially during the summer.

We have a fairly good relationship with themselves, and Guinness, whose Head Office for the Nordics is based in Stockholm.
The Drinks companies set up these concerts each weekend in one of the major towns in Denmark, and the line-up consists of 4 or 5 up and coming Danish bands, and one headliner.
These are free concerts.

When we put on the Festival in Marstal every year (next year's will be our 6th), Carlsberg & Guinness are normally fairly generous.
Money is one thing, but product is quite another. We have a few outside bars scattered around the main venue.

Cultural activities in Scandinavia are Tax-Free, and every year Bórd Fáilte (Tourism Ireland), and The Embassy of Ireland in København give us their full support.
Certainly parts of the festival are liable to tax (alcohol sales, etc), but the main income isn't, and this means we have a small amount to put into the following year.

So far the festival has paid for itself, with a little spare every year for the budget for the next. None of us, however are 'taking a wage' or anything like that.

I have noticed over the years Festivals and venues falling on their arses purely due to the greed of people who want to take every spare penny (and the rest) out of the kitty.

B.