You're dead right, Amos...but what you are saying is a dire threat to the entire commercial marketing system and all that it depends upon. You know that, don't you? ;-)

"When Ruthy says come see her
In her honky-tonk lagoon
Where I can watch her waltz for free
Neath her Panamanian moon
And I say, "Aw, c'mon now...
You know, you know about my debutante."
And she says, "Your debutante just knows what you need,
But I know what you want."    - Dylan

Desire. They're all looking for Ruthy and her honky-tonk lagoon, but you can't get off the wheel until you are free of all Earthly desires.