Sorry to get parochial, but East is East, even in county terms. If TheBigPinkLad is right to say Jez comes from Easington, Santa is a bit out to say he "comes from the South-west Durham coalfield area". As an East Durham lad, he's not a Geordie either. He could be a Mackem if you extend the definition beyond Wearside, using vowel sounds rather than shipyard usage as the deciding factor, but that usually implies support for Sunderland AFC and I recall a delicious line in one of his songs declaring allegiance to Hartlepool.