"We keep advertising on each other's pages but does it get us anywhere?"

Nope!
I do get the occasional private message from folks in the industry but other than that, it's a general friendship that I find and happen to enjoy.
It has become my entertainment though. I'd rather scan through my friends and listen to them than turn on the radio. Wait a coll darn minute... by golly.... I guess it does work then!
Cheers!
Jim