Oliver electrocutes chicken on TV

http://www.taste.com.au/news+features/articles/789/oliver+electrocutes+chicken+on+tv

British celebrity chef Jamie Oliver has electrocuted a chicken on television, in order to highlight the cruelty of industrial chicken farming.

In a scene from his latest TV show, Jamie's Fowl Dinners, Oliver electrocutes a chicken, slits its throat and drains the blood from its neck.

Another part of the program shows unwanted male chicks suffocating in an airless container.

The show, which will be broadcast in the UK this Friday, is part of the chef's crusade to encourage consumers to buy chickens which have been raised in more humane circumstances.

Animal rights groups, however, have expressed concern about Oliver's decision to kill a chicken in a television studio with an audience watching.

A spokesperson from the RSPCA in the UK told the Daily Mail that "The lights, the cameras, the noise could be frightening and cause animals potential distress."

Oliver, on the other hand, said "I think if even a small percentage of people watching were informed and decided to shop differently as a result that would make a real difference."

This is not the first time Oliver's actions have upset animal rights groups. In 2005, the man known as the Naked Chef was shown slaughtering a lamb while it was still conscious.

He has also landed himself in trouble with supermarket giant Sainsbury's, a company which pays him to endorse its products, by criticising them for not taking part in a debate on the program.

Source
Taste.com.au - January 2008
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"The lights, the cameras, the noise could be frightening and cause animals potential distress."

AAAAGGGGHHHHHH!!!!!