The Mudcat Café TM
Thread #108049   Message #2244935
Posted By: PoppaGator
25-Jan-08 - 05:31 PM
Thread Name: BS: Specsavers ad, insult to Edith Piaf
Subject: RE: BS: Specsavers ad, insult to Edith Piaf
Pretty bad taste, to say the least.

That said, there's something to the old show-biz adage that there's no such thing as bad publicity. Public awareness of The Little Sparrow is undoubtedly much greater now that ever, or at least at any time since she was alive, thanks to the worldwide hit film, and this nonsense can only add to the publicity snowball ~ and all the more, thanks to being so controversial.

Of course, she's not among us to reap the benefits, but I suppose her estate gets something out of it, and those of us who are just fans get more chances to sing her praises, defend her honor, remind each other of biographical details, etc.

I wonder if the stupid ad copywriter even know about Edith's childhood blindness. Possibly not; I didn't know until I watched the movie last week. The idea was undoubtedly just to play on the "no regrets" idea. Maybe they should have used Tom Rush's song instead; he, at least, is still alive to collect the royalties.