One ad I find very annoying at the moment is one for a private health company Vivas. It talks of a revoultion in health care and a Fidel-like figure speaking while other Fidel-lookalikes rush about putting the health revolution into place. It talks of choice for people, freedom to access better health care etc, while only whispering in a much lower voice that all this 'freedom' and 'choice' will cost a small fortune (and so, not really freedom or choice for everyone, only those who can afford it) given that it's private health insurance. Of course it also a health model diametrically opposed to the Cuban public health model. The biggest obstacle for private health companies is a well-functioning public health system. As one increases, so the other decreases.