As Amos and McGrath intimated, 'pimping (up)' has become for many an acceptable slang phrase- I've heard a woman say it about herself while getting ready for a party, in connection with wishing to 'shine' as a representative for her husband. Like 'bling bling', it has taken on a life and different meaning of its own.

Holding this opinion, I could hardly justify hanging the reporter. His apology suffices, imo.