Who said the press was monolithic?   Well, somebody recently said "The media can make or break any candidate".

This implies:

1) "The media" will all write about the candidate the same way. Sounds rather monolithic to me.   And more and more out of date--if it ever was true--which is doubtful. Especially, as I've noted, with the advent of the Net. Not only do we have the NYT, Fox News, and the WSJ, for instance, but now we have Daily Kos, for instance--and programs like Jon Stewart. There are any number of prisms these days through which voters can receive their news.

Therefore "The media can make or break any candidate" strikes me as absurdly simplistic.

"Some truths cannot be stated". Unlikely. Some evidence please--please specify a "truth" that all the "media" refuse to acknowledge.

2)    There are no countervailing forces---- such as a person's built-in negative--or positive-- feeling about a candidate--especially the degree to which they identify with a candidate.