Seems like toking is sneaking into all kinds of unexpected corridors:

" ..It's midnight on a far-flung planet and some alien astronomers happen to have their radio telescopes pointed right at Earth, when they get a tiny spike in RF power - it's a message! Quick, decode it. What's it say?

It's . . . it's . . . an advertisement for Doritos. Beamed across the cosmos. On purpose.

No joke. Doritos' latest effort will see the UK public trying to come up with the winning 30-second spot that evidently will represent humanity's first interstellar ad campaign. With that universal fame, the winner will collect the tidy sum of 20,000 GBP.

In June, the ad will be broadcast using the high frequency radar telescope at the EISCAT Space Centre in Svalbard, Norway. It'll be aimed toward the "habitable zone" around one of the stars in the Ursa Major constellation, one of our best candidates for an untapped populace of snack food consumers."