Fashions change in just about everything. There was a long period when Shakepeare was practically ignored. 19th century sentimental literature seems to be making a bit of a comeback, perhaps because of all the novels made recently for PBS and some Holywood TV specials, and even a few films.Us diehards are trying to keep folk music from dying completely, (and we on this forum aren't alone by a long shot), so I hope never to hear a final gasp.
I think over-commercialization sometimes gets people disgusted, and they start ignoring, but anything commonplace starts getting slighted eventually, because our culture seems to always want some new advenures or thrills (even drugs). Things seem to last well only if it's something good to eat.