I was listening to a bit of science journalism on the radio the other day and the interviewee was trying to convince us that "blonde" is associated in our minds with "young"; he didn't have any sort of Asian or African accent so I guess his ancestry was mostly north of the Mediterranean.

He went on to say that most of us are into wanting "young" either as a descriptor of ourselves or as a sexual partner and thus are more attracted by blondes/blonds. If you look at the models photographed in mags like Vogue and analyse the semiotics involved, I suppose you'd find supporting evidence for the notion that "young" is sexually attractive.

And then there's the evidence that the ancient Greeks (north of the Mediterranean but with lots of dark hair) dyed their locks blond so they'd more closely resemble 'those exotics from north of the Alps" and thus enhance their own sexual attractiveness.

Cheers, Rowan