the only problem with "names" making it attractive is that it will become a fashion again. That means change. It also means the ettiquette built-up over the years will change.

Good, bad or indifferent - you have to deal with it. Be aware.

Folk has long been characterised by concern for fellow man at a macro and personal level. I just don't see as much of that in the binge-drinking, debt-happy must have society, the trade will be the other way - and you can see the signs already. With Festival organisers feeding on it. Till next year, then the business model will change, or die.