Nerd ref "fRoots campaign": I think you are being a bit unfair if you see things in context of other artists, but since you are so full of facts and figures I wonder if you have some insider knowledge. I looked back at my fRoots copies from the past year and I can easily see three newcomer female artists, Devon Sproule, Bella Hardy and Mor Kabasi, who have had bigger spreads (two of them covers Devon & Bella, Kabasi a major feature), top reviews and regular news items. As far as I can tell Anderson/ fRoots don't have business connections with any of them but they got more exposure than Athena did, so maybe you know something different about them? Theres also an African artist Bassekou Kouyate who they put on a cover and seem to have been media tour sponsor for but again I can't see any other connection.