The frugal behavior of a large number of folk fans has long been a problem. I remember, as a child in the 1960s, hearing my parents discuss the fate of a favorite coffee house (and restaurant) they used to visit. It had to close, not due to a lack of customers, but to their miserly ways. Apparently people sat at tables all night and only bought coffee, and very little.
It's a version of the public radio and public television mindset here--there are a lot of freeloaders. People who feel perfectly free to never contribute because they think someone else is doing it.
They're not. The few who do contribute are usually always the same ones.