So really what is being said here, is that the only reason folkies don't go to rock concerts, is because they think the tickets are too expensive?
The obvious answer is to reduce the cost of tickets for rock concerts then, this would leave space in the bars and shops of Whitby et al, for the big spenders. You know, the ones who aren't struggling to pay large mortgages, or repay student loans, and are earning more than the minimum wage.
Oh sorry, did I forget the rich pensioners, and the unemployed?

G