Guest?
For one Pickering is a long way off the beaten track and well away from any concentrations of people, for two there are a lot of well established festivals in the vicinity, Saltburn being one and a limited amount of cash/audience to go around them all. And finally there does not appear to be a gradual building into viable event but a "go for the jugular" and book top artists. It shows that they have great faith in their marketing skills and the drawing capacity of their performers. I think it is a brave thing to do and I wish them well.