Somewhere between 25 and 30 years ago when I worked for J Walter Thompson I went to a talk by a 'future predictor' - much like Faith Popcorn and similar who if you haven't heard of search for - and it's interesting in retrospect to see what they talked about.

They predicted that the world would move from a broadcast to a narrowcast world.

They predicted that people would become more insular and narrow and that business would need to cope with it

They predicted a world where people increasingly would cocoon themselves indoors and become more narrow

etc etc

I think they were very bright.

What they looked at were small trends that will come big trends. Pubs. Smoking. Clubs. Coffee bars. Being at home...

They are all part of a bigger trend that (sadly?) was predicted donkeys years ago. Interesting to see what future trend people are predicting for the future