"Ironically, much of Bush's campaign rhetoric (in 1999-200) had been aimed at distancing himself from the excesses of Clinton's permanent campaign style of governing. The implicit meaning of Bush's words was that he would bring an end to the perpetual politicking and deep partisan divisions it created. Although Washington could not get enough of the permanent campaign, voters were seemingly eager to move beyond it.

Bush emphasized this sentiment during the campaign. He would "change the tone in Washington." He would be "a uniter, not a divider." He would "restore honor and dignity to the White House." He would govern based on what was right, not what the polls said. He would, in short, replace the cynicism of the 1990s with a new era of civility, decency, and hope. There would be no more permanent campaign, or at least its excesses would be wiped away for good.

But the reality proved to be something quite different. Instead, the Bush team imitated some of the worst qualities of the Clinton White House and even took them to new depths.

Bush did not emulate Clinton on the policy front. Just the opposite – the mantra of the new administration was "anything but Clinton" when it came to policies. The Bush administration prided itself in focusing on big ideas, not playing small ball with worthy but essentially trivial policy ideas for a White House, like introducing school uniforms or going after deadbeat dads.

But a significant aspect of the Clinton presidency that George W. Bush and his advisers did embrace was the unprecedented pervasiveness of the permanent campaign and all its tactics. In hindsight, it is clear that the Bush White House was actually structured to emulate and extend this method of governing, albeit in its own way."

Scott McLellan, from his new book, "What Happened".