More anodyne pap for them that likes such a thing, I suppose.

If there's room in the world for Eurovision, X-factor, Stars in Their Eyes, and all the rest of the mainufactured, mainstream corporate pop the industry tries to sell us, there's room for this.

It's no better or worse than the rest of the aural junkfood oozing out of our radios.

Sure the advertising industry could find a use for it too. Manufactured Oirishness has always been a moneyspinner.

As long as it's the soundtrack to someone else's life and not mine. Life's too short to ever have to listen to that again. My shoulders are so tense after a few minute's exposure they physically hurt.

Meanwhile, roll on the long overdue death of the multinational megacorp "music" business.