"(That's not a slag-off of Morris dancing, just the layers of sentimentality and medievalism and mysticism that tend to attach to it.)"

Oh go on. Morris is a genuine and interesting cultural phenomenon. Blokes with beards getting pissed in public places rhythmically is not to be dismissed. Like WTDs watercooler myths and call centre singalongs people might hopefully see them for the culture they really are and stop putting the cart before the horse and sticking labels on. Those clips have nothing to do with raising the sun or fertilising the ground but everything to do with atomised culture and fascinating they are.