This morning's (Oz time) news carried this info. Industry wallies described Starbucks' success in the US as due to entering a market where the coffee had been substandard "poorly roasted and overbrewed" with a much improved product but that, in Oz there was already a well entrenched cafe scene with excellent coffee and Starbucks had not coped; its coffee was substandard by comparison and its marketting model was inadequate.

A bit harsh, even if true.

Cheers, Rowan