The job of any campaign is to afford and promote credible advertising.

All advertising lies. Sometimes in a big way and sometimes by ommission.

Effective Advertising must be informative and stir emotions to work on both hempispheres of the brain.

The advertising campaign by McCain faces an uphill battle since he must persuade the common people to vote against their best interest.
He must encourage people to buy what will harm them the most while helping a small but powerful ruling class. Still such ad campaigns have succeeded time and again.

We all expect the lie and when one is identified we quibble over it for a week or two and forget about it.

The best lie is one that sticks. If it survives public repetition for more than 2 months, it has a life of its own and gains true power over thoughts and action. When the lie draws defensive reaction it is sure to succeed.

So choose the lies that you fancy most but remember deep down they are all merely lies.